Sydney is a visionary brand, marketing and communications leader who specializes in helping organizations tell their stories in ways that strengthen connection and inspire action. She has led creative teams at Canada’s top media and marketing outlets and successfully launched award-winning multi-channel marketing brands.

Her career began in journalism, producing compelling social-impact storytelling for leading national magazines and newspapers, including the Globe and Mail, The Walrus, Maclean’s and Chatelaine. She has travelled and consulted for NGOs focused on gender equity and social justice. Her influence as a journalism professor and thought leader is widely recognized, with appearances on panels, podcasts, newscasts and morning shows.

In recent years, Sydney has held senior leadership roles on several national business-to-consumer marketing teams. As Content Director at Spafax agency, Sydney led an award-winning rebrand of enRoute, Air Canada’s prestigious inflight magazine. She later served as Editorial Director at Ensemble, where she led a team of creatives in an innovative rebrand of its Range travel brand, earning the company international recognition. She has won more than 25 industry awards for her work in content and marketing.

Sydney is currently providing marketing, brand storytelling, communications and content strategy for leading Canadian businesses, start-ups and non-profits. She is a longstanding volunteer for Meals on Wheels and is also a mentor in Toronto Metropolitan University’s Tri-Mentorship Program. She is an avid traveller, a frequent jogger and a half-decent baker.